For door-to-door and outside sales managers
Recruiting, objections and a weekly tracker for your reps, plus free permit rules for 252 cities. Written by Sean Holt, who manages a door-to-door fiber team and still knocks.
Buy them separately. They’re built to work together, but each one solves its own problem and none of them assumes you own the others.
Defining the seat before you fill it, recruiting with no budget, a fifteen-minute phone screen, a day-by-day first week, the 30/60/90 review framework, the coaching cadence that keeps people, and how to choose between straight commission, a draw and a hybrid without guessing. Eight printable templates and a 90-day wall planner at the back.
$37 See the Playbook
The five objections every rep hears and the three stalls. For each one: the concern underneath it, a response frame, three ways to say it, the instinctive answer that kills the conversation, and the question that reopens it.
Two minutes a day. Type doors, conversations and sales per rep and the weekly dashboard names each rep’s likely problem: low activity, an opening problem, a conversation problem, or on track.
$17 See the Tracker
How buying works: pay on Stripe, the download page opens with your file, then print the PDF or open the workbook in Excel, Google Sheets or Numbers. Refundable for 30 days.
252 cities, one card each: whether a permit is needed, the fee, the hours, what the rep carries, and the code section. The full reference quotes each ordinance.
Look up a cityYour city isn’t one of the 252? The eight questions to ask the office that issues the permit, in order.
Open the call sheetA printable checklist for building a route that doesn’t waste your first hour.
Open the plannerWhat sixteen named cities require before a commercial rep knocks — permit, fee, hours, badge — each with the ordinance section and the date it was checked. Plus the Utah statute that dictates the exact cancel notice your contract has to carry.
Forty doors behind one locked lobby, and the person who decides is not standing at any of them. How to ask a property manager for access, what to offer, and what to do with a no.
The share is the part with a number on it, so it is the part teams argue about first. Every dispute you actually have will be about something else: which event pays the setter, and who owns a sale that passed through two pairs of hands.
Team leads, field managers and owners running outside sales crews: fiber and telecom, solar, pest, security, roofing, anything sold on a doorstep. If you are the recruiter, the trainer and the top rep at the same time, with no HR department and no ad budget, this was written for your situation specifically.
I’m Sean Holt. I manage a door-to-door fiber team and still knock doors myself: recruiting, onboarding, riding along, working territory across several states a year. Everything on this site comes out of that job rather than out of research, which is also the limit of what I’ll claim for it: I don’t know your market or your team, so there are no income figures anywhere here and there won’t be.
More about meMore detail on the FAQ. Questions go to seanholt2024@gmail.com, which comes straight to me, and I answer it.